Product Designer,
Problem Solver,
Storyteller.

I design  with purpose, tell stories with strategy, and solve real problems. Oh and I'm superfast  :)

Available
🧠
Deep User Empathy
I design with lived experience in mind - creating inclusive, accessible products that reflect a real understanding of underrepresented users. This brings authenticity and trust to my work.
🎯
Strategic UX Thinking
I focus on what works: simplifying user journeys, optimizing for conversion, and making intentional design choices backed by logic, not just aesthetics.
🔎
Research & Feedback
Research is at the baseline of my process.  I start by diving deep into the problem space—gathering context, understanding the user's needs, and exploring potential solutions.
UX research
Icons
Prototype
Wireframe
Ecommerce
User flows
Mobile apps
UX research
Icons
Prototype
Wireframe
Ecommerce
User flows
Mobile apps
SELECT CASE STUDIES
CASE STUDY #1

Web Accessibility Standards

Redesigning e-commerce store to ensure it follows Web Content Accessibility Guidelines (WCAG).

UI/UX Design
Accessibility (wcag)
Product Development
CASE STUDY #2

Site Navigation Optimization

Restructured Swissker’s menu, improving clarity, access, and conversions through UX thinking.

UX Strategy
User Research
Information Architecture
E-commerce UX
Design Philosophy
  • 🤝
    Collaborative

Co-Creating Solutions. I communicate clearly with developers, marketers, and creatives - bringing ideas to life across disciplines while keeping the user at the center. I involve the team early and often to understand needs, ideate solutions, and gather feedback.

  • 🧠
    Curious

Always Asking Why. I approach every project with curiosity to uncover hidden insights & make new discoveries to get to the bottom of the problem. I continue to examine & iterate my design asking what if...

  • 💡
    Adaptable & Learning

Whether it’s mastering a new tool, learning how AI impacts user behavior, or keeping up with trends in performance marketing, I’m always evolving. I adapt quickly, stay open to feedback, and seek out opportunities to grow—because great design never stands still.

Hi, I'm Sima! 👋🏼

I'm a UX/UI designer with a background in music education, multimedia art, and video production. Teaching music taught me how to break down complex ideas, listen deeply, and design experiences that feel intuitive and engaging—skills I now apply to building thoughtful, accessible digital products.
Having Middle Eastern roots and based in Canada, I bring a unique, multicultural perspective to my work. I’m especially passionate about creating inclusive designs that prioritize equity and representation - because I know firsthand how much it matters.
Outside of design, you’ll find me painting, playing piano, or learning about social media strategy, marketing, and the impact of AI on creativity and user behavior—always curious about how emerging technologies shape the way we connect and create.

My digital toolbox

Webflow
Shopify
Figma
Miro
Google suite
Adobe Creative Suite
Notion
Agile
Monday
Adobe Premiere  Pro
Final Cut
Photoshop
InDesign
Canva
Icons
Logos
Shopify
Branding
Ecommerce
Photoshoot
UX research
User flows
Wireframe
Prototype
Responsive designs
Product photography
Brand guides
Recent Work
Money well spent...
A pleasure to collaborate with
An outstanding work ethic
Remarkable talent for design
She's got a keen eye for detail
Money well spent...
"Her easygoing nature made her a pleasure to collaborate with, fostering a productive and enjoyable working environment. Sima consistently displayed an outstanding work ethic, coupled with a remarkable talent for design"
Veronica Bringi | Product Designer
"Sima's technical skills are matched only by her compassionate nature and unwavering commitment to the project. Not only was Sima proficient in her role, but her punctuality and reliability were also remarkable"
Ramin Azodi | Host at Kenaresh Podcast

Contact

Want to say hi?

I look forward to discussing your project needs.

© 2025 Sima Darvish. All Rights Reserved.