I'm a UX/UI designer with a passion for creative marketing. I design with strategy, tell stories with purpose, and solve real problems.
Oh and I'm superfast :)
Restructured Swissker’s menu, improving clarity, access, and conversions through UX thinking.
Redesigning e-commerce store to ensure it follows Web Content Accessibility Guidelines (WCAG).
Co-creating from day one. I communicate clearly with developers, marketers, and creatives - bringing ideas to life across disciplines while keeping the user at the center. I involve the team early and often to understand needs, ideate solutions, and gather feedback.
Always asking why. I approach every project with curiosity to uncover hidden insights & make new discoveries to get to the bottom of the problem. I continue to examine & iterate my design asking what if...
Documenting everything. I keep files, flows, and decisions clearly documented and consistently organized, so teammates and future designers can can navigate, understand, and build on the work with ease.
With a background in creative arts and music education, I bring a unique perspective to my work. Teaching music taught me how to break down complex ideas, listen deeply, and approach with empathy - skills I now apply to building thoughtful, accessible digital experiences that feel intuitive and engaging. I care about (obsessed with) creating visually appealing designs that don’t just function well but feel welcoming, especially for those often left out. Over the years, I’ve developed a genuine interest in e-commerce and creative marketing - both as a user and a designer, being a chronically online shopper also helps! (Let’s just say I know what makes a great checkout experience... and what causes cart abandonment.)
Outside of work, you’ll find me painting, exploring social media, or spending time with friends.
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"Her easygoing nature made her a pleasure to collaborate with, fostering a productive and enjoyable working environment. Sima consistently displayed an outstanding work ethic, coupled with a remarkable talent for design"
"Sima's technical skills are matched only by her compassionate nature and unwavering commitment to the project. Not only was Sima proficient in her role, but her punctuality and reliability were also remarkable"
Let's get in touch.
